My name is Reihane Boghrati. I'm an Assistant Professor of Information Systems at the W. P. Carey School of Business, Arizona State University.

Prior to joining ASU I was a post-doctoral researcher at the Wharton School, University of Pennsylvania and I've received my Ph.D in Computer Science from University of Southern California in 2018.

I enjoy designing and applying machine learning and natural language processing methods to investigate psychological phenomena expressed in written and spoken language.

For the most updated CV (January 2026), click here.


Selected Working Papers

MeToo Movement Impact on Career Trajectories and Workplace Dynamics. With Raghu Santanam and Matthew Semadeni

Managerial Response. With Amir Sepehri and Pei-yu Chen

The Persuasive Impact of Di erent Types of Hedges. With Demi Oba and Jonah Berger

Stigma in Virtual World. With Selena Han

Selected Publications

Reihane Boghrati, Jonah Berger, “What Drives Longer Conversations?,” Journal of Association for Consuemer Research (2025).

Aliah Zewail, Amir Sepehri, Reihane Boghrati, Mohammad Atari, “Public Speakers with Non-Native Accents Garner Less Engagement,” Psychological Science (2025).

Matthew Rocklage, Jonah Berger, Reihane Boghrati, “The Trajectory of Confidence: Experience, Certainty, and Consumer Choice,” Journal of Marketing Research (2025).

Irina Kozlenkova, Caleb Warren, Suresh Kotha, Reihane Boghrati, Robert W. Palmatier, “Conceptual Research: Multidisciplinary Insights for Marketing,” Journal of Marketing (2024).

Reihane Boghrati, Marissa Sharif, Siavash Yousefi, Arsalan Heydarian, “Emotion Tracking (vs. Reporting) Increases the Persistence of Positive (vs. Negative) Emotions,” Journal of Experimental Social Psychology (2023).

Reihane Boghrati, Jonah Berger, “Quantifying Cultural Change: Gender Bias in Music,” Journal of Experimental Psychology: General (2023).

Reihane Boghrati, Jonah Berger, Grant Packard, “Style, Content, and the Success of Ideas,” Journal of Consumer Psychology (2023).

Grant Packard, Jonah Berger, Reihane Boghrati, “How Verb Tense Shapes Persuasion,” Journal of Consumer Research (2023).

Li Jiang, Leslie John, Reihane Boghrati, Maryam Kouchaki, “Fostering Perceptions of Authenticity via Sensitive Self-disclosure,” Journal of Experimental Psychology: Applied (2022).

Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Ashlee Humphreys, Andrea Luangrath, Sarah Moore, Gideon Nave, Christopher Olivola, and Matthew Rocklage, “Marketing Insights from Text Analysis,” Marketing Letters (2022).

Feel free to contact me at myfirstname.mylastname@asu.edu.

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